learn user experience design ux course general

Meet your support team

Our educational excellence is a community effort. When you learn at GA, you can always rely on an in-house team of experts to provide guidance and support, whenever you need it.

Learn industry-grade frameworks, tools, vocabulary, and best practices from a teacher whose daily work involves using them expertly.

Taking on new material isn’t always easy. Through office hours and other channels, our TAs are here to provide you with answers, tips, and more.

Our alumni love their Course Producers, who kept them motivated throughout the course.https://www.pinterest.com/powerpoint_templates/water-powerpoint-template/ You can reach out to yours for support anytime.

Our student project gallery showcases work by alumni of this course. Take a look — and imagine what you could make possible.

Documentation for Hangry, an app that gives people who are hungry and indecisive options for what to eat.

Documentation for Verse, an app that helps users discover new music.

Documentation for Pitch, a collaborative tool to efficiently build new business presentations.

Unit 1: Design Process

  • Explain course expectations in terms of pre-work, homework, projects, office hours, Schoology, etc.

  • Define the elements of User Experience Design.

  • Develop basic skills in creative problem solving, innovation, and human-centered design through a fast-paced design thinking activity.

  • Sketch out potential design solutions to the problem you have defined.

  • Practice adapting to rapidly changing stakeholder requirements.

  • Create a paper prototype of your proposed solution.

  • Present designs and justify design decisions.

User Research

  • Describe the skills required to conduct and recruit for an effective user interview.

  • Define contextual inquiry and articulate its benefits.

  • Prepare unbiased interview questions.

  • Conduct an effective user interview.

  • Draft a research plan and write a discussion guide for final project interviews.

  • Compare products in the same space or in adjacent industries, including competitive reviews and task analyses.

  • Conduct competitive research to help inform your final project concept.

  • Explore how surveys and task analysis inform research.

  • Use research to create an affinity map that identifies trends and insights within your research findings.

  • Articulate the benefits and shortcomings of personas as a design tool.

  • Use research to create personas that reflect the target audience.

  • Effectively synthesize research into a problem statement and design direction that reflects the primary need of your target audience.

  • Apply sketching techniques to ideate through solutions.

  • Explore examples of how to map the flow of a specific product or experience.

  • Construct a first draft of the user flow for the primary user goal for your final project.

  • Articulate the value of testing early in the design process.

  • Apply paper prototyping techniques to iterate on your design concept.

  • Practice formulating task scenarios and running usability tests.

User Stories & Feature Prioritization

  • Break down your user goals into more granular user stories.

  • Use a common framework to prioritize features that align with your vision.

  • Discuss struggles with feature prioritization and vision alignment and how to address them.

  • Define the field of Information Architecture and explain when its techniques are used in a project.

  • Explore methods for organizing complex and diverse types of content.

  • Apply card-sorting techniques to structure and validate your proposed information architecture.

  • Use card sorting results to construct a sitemap that will then become navigation.

  • Describe the respective technical capabilities of responsive sites and native mobile apps.

  • Evaluate options and choose what format is most advantageous to your final project.

  • Gain exposure to design patterns.

  • Define best practices for wireframing and annotating.

  • Use industry standard tools (Sketch) to create high-fidelity wireframes

  • Download UI kits and discuss their role.

  • Explain the difference between human interface guidelines, design principles, pattern libraries & style guides.

  • Explore principles of design and how they relate to digital interfaces.

  • Learn to apply fundamentals of visual hierarchy, grid systems, and typography to give your final project UI more structure and clarity.

  • Make visual hierarchy and typographic choices that enhance the appeal and clarity of your content.

  • Identify and describe the different categories of tools for prototyping.

  • Create clickable prototypes using InVision that will support usability testing goals.

  • Discuss gestures and motion how they are commonly applied.

  • Prepare a discussion guide to test your final project.

  • Run 3 usability tests using best practices.

  • Synthesize your testing results and identify major takeaways from testing.

  • Outline 3-5 improvements that you will make to your work.

Onboarding & Behavior Change

  • Describe what makes a great onboarding/first time use experience.

  • Practice designing an onboarding experience that communicates the value of your product to potential users.

  • Learn about Nir Eyal’s Hooked model of habit formation and how it may be applied to the final project.

  • Practice applying different types of variable rewards to final project concepts to create experiences that will keep users wanting more.

  • Receive instructional team feedback on your final project.

  • Turn your project into a stakeholder presentation

UX Mini-Project

  • Practice going through real industry UX design problems from beginning to end.

  • Work in teams or independently to develop design solutions for the industry design problem.

  • Present your design solution.

  • Define and describe the principles that drive a strong user experience with search & results

  • Identify the components of search & results, recognize their function, and how to use them effectively

  • Review & evaluate examples of search & results

  • Evaluate how the use of specific search & results components, in given contexts, enhances or detracts from the user experience

  • Design a search experience that provides a strong user experience

  • Effectively communicate your design solution in final project.

  • Critique and provide feedback for classmates.

  • Explore examples of good UX portfolios and discuss the story aspect of portfolio building.

  • Write the 5 most valuable takeaways from your project.

  • Practice telling your personal story to different types of stakeholders.

  • Identify next steps and receive project rubrics and grades.

Request a Detailed Syllabus

Mike Meikson / UX Consultant and General Assembly Instructor

Learn from skilled instructors with professional experience in the field.

Director of User Experience,

Joe Dollar-Smirnov

Chief Experience Officer (CXO),

UX & Product Development Consultant,

Design Mentor, Fishburners, Founder and Managing Director,

IDM Design Labs

Learn In

Choose one of two convenient ways to skill up on User Experience Design. Our 10-Week Part-Time course fits neatly into busy schedules. The 1-Week Accelerated Full-Time program offers concentrated learning from 9 to 5 each day.

Mon - Sat

Mar 19 – Jun 4

6pm - 8pm

Apr 23 – Apr 28

9am - 5pm

May 29 – Aug 2

6pm - 8pm

Jun 25 – Jun 30

9am - 5pm

Take a Week Off to Kickstart Career Growth

Can’t make it to campus or commit 10 weeks? Learn from wherever you are in our online Accelerated Remote course.

See if this program is a fit for you. Meet the GA team, get an overview of the program curriculum, and chat with other students thinking about the course.


We look forward to meeting you. In the meantime, our admissions team will reach out soon to discuss our courses and your goals.

We love questions, almost as much as we love providing answers. Here are a few samplings of what we’re typically asked, along with our responses:

As the internet has grown and become pervasive in our lives, the world has gotten smaller. More and more, as consumers, we can share our experiences. For a company, great experiences can be a competitive advantage. They can keep your customers loyal and turn them into your biggest cheerleaders. On the flip side, terrible experiences can stop you in your tracks very quickly. No one wants to be that company being talked about for all the wrong reasons.

Building great user experiences requires listening and empathy. In this course you’ll learn the tools and techniques to make your products delightful for users.

What practical skill sets can I expect to have upon completion of the course?

This course is an introduction to User Experience with a focus on Information Architecture. Students create a complete UX brief, from ideation to annotated wireframes that could be handed off to a developer to be built. They will also learn to conduct the research necessary and create all the supporting documentation required to defend their design decisions. There is a large focus on how to dissect and analyze common design patterns.

The majority of students are graphic and print designers looking to transition their skills into digital, or product managers looking to improve their design skills. Other students often include engineers who want to learn how to make their websites more usable and entrepreneurs looking to build out the user experience for their idea.


The course syllabus is on its way, and our admissions team will reach out shortly to discuss the course and your goals.

Meanwhile, we’d love to know a little more about you.

Our admissions team will call you soon to chat about the course. To reach us directly, please call us at +44 2033089506 or email admissions.


Our admissions team will reach out shortly to discuss the course and your goals.

Meanwhile, we’d love to know a little more about you.

Our admissions team will call you soon to chat about the course. To reach us directly, please call us at +44 2033089506 or email admissions.

All Set!

We’ll notify you about the next session in your city. Until then, our admissions team will reach out to discuss our courses and your goals.

Meanwhile, we’d love to know a little more about you.

Our admissions team will call you soon to chat about the course. To reach us directly, please call us at +44 2033089506 or email admissions.

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

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ERF Registration Period: 8 September 2015 - 7 September 2016


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